Investing in publicity and marketing techniques is essential in Brazil to reach new customers and retain existing ones in the area of veterinary medicine.
Sorocaps is a national 100% company that has always been dedicated to providing solutions that promote health, beauty and well-being to people. In line with this vision, the company manufactures and sells vitamin supplements in softgel capsules, presenting a portfolio with more than 200 formulations.
With 15 years of experience in the Human Health segment, the company decided to enter a market that is growing rapidly in Brazil: the pet products sector.
The company entered this new market with full force, developing formulations and implementing its own structure for the pet segment. Just 20 months after launching the PET Division, the company already offers products in 7 supplement categories and serves numerous customers in this market.
“The PET Division is the fastest growing area of the company today. The expectation is that we will end 2023 with a growth of 460% compared to 2022”, says Bruno Gallerani, Head of Pets Unit at the company.
WITH 15 YEARS OF KNOW-HOW IN THE HUMAN HEALTH SEGMENT, THE COMPANY DECIDED TO ENTER A MARKET THAT IS GROWING AT LAST STEPS IN BRAZIL.
According to him, Sorocaps' investment in solutions for the pet segment is significant, continually driving the development of new projects in the sector (a characteristic of the company in all segments in which it operates). “Today, in addition to developing products, we are side by side with our customers, studying the market, seeking sources of periodic information for our analyzes and case studies, and connecting the sector, since our customers include industries, retailers, distributors and e-commerces”, adds Gallerani.
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