PremieRPet is the first company in the pet segment to adopt 100% solar energy in all its factories.
Super premium natural segment foods for dogs and cats have been among the main nutritional choices to provide a healthier and longer life for pets. These are options that, initially, were made to follow the lifestyle of the owners, who tend to transfer their eating habits to their best friends. Today, with the market more consolidated in this category, we also observe that veterinarians and owners themselves are more attentive to the differences in nutritional concepts and sustainable practices linked to these foods.
The veterinarian who prescribes the food, the owner who chooses a high-quality product to nourish his best friend, in line with his values and beliefs, in addition to all the business partners involved – such as specialist channel retailers and suppliers –, today make part of a large chain of animal care, respect for the environment and in favor of a more sustainable world.
This is a market trend that we are pleased to lead in the super premium natural segment. As a pioneering company in this food concept, we offer consumers innovative natural products, which perfectly meet the needs of dogs and cats and add unique sustainability differentials. A major milestone in our trajectory occurred with the PremieR Seleção Natural line, launched in 2015, and the culmination with the PremieR Nattu line, launched in 2020, and more recently with PremieR Orgânico, in 2022.
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