Predicting, preventing, diagnosing and treating are the essential pillars when Zoetis approaches Animal Health.
We live in times of change. Every day, science becomes stronger as the main source of decision-making. In animal health, as well as in human health, innovation provides the discovery of new solutions in the diagnosis, prevention and treatment of diseases. Investment in research and development works as a strategic driver and is one of the main competitive differentiators for any business.
Veterinary medicine has stood out in this scenario, and Zoetis works to expand knowledge and provide increasingly innovative solutions so that veterinarians, owners and producers can understand the importance of the continuous care cycle in the animals' journey. Predicting, preventing, diagnosing and treating are the essential pillars when we talk about animal health, and our efforts are focused on offering the best solutions.
This purpose becomes even more relevant when we realize that many animals are not receiving adequate health care. To give you an idea, Brazil has 65 million dogs and 31 million cats, but the rate of medicalization is still low, around 20%. Expanding owners' access to new technologies is an important challenge for animal health companies as a whole, but it motivates us to look for the best options on the market.
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