THE FUTURE OF THE PET MARKET: THEY CAN LIVE BETTER AND, WHO KNOWS, ONE DAY, MUCH MORE

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Being an innovative company is the focus of all work carried out by MSD Saúde Animal, not only in relation to its products, but also in what it can do internally to build connections, contribute to individual and collective growth, and boost the market.

In the first months of this year, the Instituto Pet Brasil (IPB) announced that the pet sector's revenue grew by 16.4% in 2022, reaching R$ 60.2 billion. The National Union of the Animal Health Products Industry (Sindan) predicts a growing movement: 15.8% in 2023; and 15% for 2024. It is not possible to talk about the rise of this segment without mentioning the relationship with the impact of innovation and technology in the companion animal market.

The social isolation of 2020-2021 led owners to live with their animals 24 hours a day, strengthening bonds and making them even more part of the family. This increased affection and observation of their needs made guardians increasingly willing to offer the best in food, health and well-being. This change was not only related to our relationship with pets at home, but also generated a giant movement in the market. Even companies that were not in the sector invested in launching products for companion animals and, those who were already involved, accelerated their business even further. It was certainly a milestone in the pet sector. Here at MSD Saúde Animal we have always followed the path of innovation. The company was the first and only one to launch, for example, an insulin pen for diabetic pets, and an anti-flea and tick product with protection for up to twelve weeks.

More than medicines, in recent years we have invested in technological solutions. At the end of 2021, we brought an innovative line exclusively for pets, Sure PetCare. There are several products for dogs and cats that change the way pets are cared for, bringing data monitoring to map their habits and behaviors throughout the day, such as when and how much they eat and the pet's entry and exit from inside the room. House. Petnology, as we call the technology linked to pet care, is already a reality.

In 2020, MSD Saúde Animal leveraged its digital transformation process and evolution of its business model with the creation of the Strategy and Innovation department. One of its objectives is to develop new solutions that meet the most diverse challenges and expectations of our customers, positively impacting society. And we believe that in these three years we have had great results and we are on the right path!

However, it is important to emphasize that innovation is not just related to technology, or exclusively to the creation of new products. It goes much further! Larry Keeley, co-author of the book “Ten Types of Innovation”, says that technology represents only 2% to 5% of the great innovation equation. Curious, isn't it? In fact, the concept involves everything from the creation of new business models to the generation and implementation of ideas aimed at transforming internal processes. One of my favorite definitions of Innovation is “doing something different that generates a better result”. Simple as that. Here at MSD Saúde Animal we work to be an innovative company, not only for its products, but also for what we can do internally to build connections, contribute to individual and collective growth and boost the market. All of this goes together.

The pet market will never be the same again, and that's good! Growth expands the innovation capacity of brands and the tendency is to further increase the quality of life of our pets. Everyone wins: economy, guardians and animals! Who knows, maybe one day we'll figure out how to make them live for another 50 years, right? What pet parent has never wanted this? With Petnology I hope we are not too far away from making this dream come true.

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QUERO EXPOR!

Pet & Vet Services

Discover the profile of exhibitors in the Pet & Vet Services industry

  • Animal Health Services: Hospitals, Specialty Centers and Diagnostic Centers looking to connect with General Practitioners and refer clinical cases as partners.
  • Health and Funeral Assistance Plans for Pets: Operators of health plans and funeral assistance services.
  • Insurance for Pets and Veterinary Establishments: Life insurance for pets, property insurance for veterinary clinics, life and business succession insurance for family veterinary practices, procedural indemnity insurance for legal cases and other types of personalized insurance.
  • Financial services: Credit, payment methods and financing options.
  • Consultancies and Advice: Consulting services in business management, accounting services, marketing and other areas.
  • Education, Training and Professional Development: Universities, coaching and preparatory courses and services.
  • Pet Daycare and Boarding Services: Daycare and boarding services assist veterinary centers as partners.
  • Pet Transport Services: Safe and convenient transportation solutions for pets, ensuring they can get to veterinary appointments or other activities safely.
  • Software Solutions and Management Systems: Specialized software and management systems for veterinary clinics and hospitals.

Attention:
Professionals in Research, Development and innovation, purchasing,
production and heads of Pet business unit of Animal nutrition industry
are also visitors to the Animal Health Expo Forum.

Pet Nutrition Industry

Discover the profile of exhibitors from the Pet Nutrition industry

Complete Nutrition for Pets:

  • Balanced Diet Solutions: Foods formulated to meet all needs
    nutrition of pets at different stages of life (puppies, adults, elderly).
  • Special Diets for specific needs: Products developed for weight control,
    food sensitivities, and health conditions such as kidney or liver disease.
  • Functional Foods: Supplement-Enriched Solutions: Foods that include functional additives such as omega-3,
    fibers, antioxidants, probiotics, or glucosamine to promote general, digestive, joint health, among others.
  • Formulated for Specific Breeds: Foods adapted to the specific nutritional needs of different breeds,
    taking into account factors such as size, genetic predispositions and activity levels.
  • Snacks and Snacksfor Training and Reward: Products formulated to be
    used as positive reinforcement during training or as occasional treats.
  • Functional Foods: Snacks formulated for dental health, weight management, or additional health benefits.


Nutritional Supplements:

  • Vitamins and Minerals: Supplements designed to ensure adequate intake of essential nutrients.
  • Specific Supplements: Intended to address specific needs such as health
    joints, skin and coat, digestive health, and immune system support.
  • Therapeutic Diets: Nutrition formulated for Pets with Kidney problems, Liver Diseases, Diabetes Mellitus, Heart Diseases
  • Diets for Obesity: Low-calorie, high-fiber foods to promote weight loss while maintaining satiety.
  • Diets for Gastrointestinal Problems: Diets with easily digestible ingredients,
    enriched with probiotics and fiber to support gastrointestinal health.

    Sensitivity and Allergy Diets:

  • Hypoallergenic: Formulated with new or hydrolyzed protein sources to minimize the risk of allergic reactions.
  • Food Sensitivity: Foods with limited ingredients and carefully selected to avoid
    common ingredients that cause sensitivities.
  • Diets for Urinary Health:
  • Prevention of Urinary Crystals and Stones: Diets formulated to control urinary pH
    and mineral levels to help prevent the formation of crystals and stones in the urinary tract.

Attention:
Professionals in Research, Development and innovation, purchasing,
production and heads of Pet business unit of Animal nutrition industry
are also visitors to the Animal Health Expo Forum.

Pet Care Industry

Discover the profile of exhibitors from the Pet Care Industry

Hygiene and Care Products:

  • Shampoos and Conditioners: Solutions for different hair types and dermatological needs, neutral, natural, hypoallergenic.
  • Dental Health Products: Toothpastes, mouthwashes and dental treats designed and formulated to help maintain pets' oral health.
  • Ear and Eye Cleaning and Hygiene Products: Safe solutions for regular eye and ear cleaning.
  • Paw, Nose and Hair Care: Natural, neutral, organic and hypoallergenic protective creams for paws, nose and hair.


Nutritional Supplements (non-medicated):

  • Joint Supplements: Such as glucosamine and chondroitin, designed to maintain joint health.
  • Supplements for Skin and Coat: Fish oils, biotin and other supplements that promote a shiny coat and healthy skin.
  • Probiotics: To support the gastrointestinal health of pets.

Accessories and Equipment:

  • Care Services: Pet Sitting and Daycare: Care and supervision services during the owners' absence.
  • Activity Monitors: Wearable devices that monitor pets’ physical activity and heart patterns, diabetes and sleep.
  • Health and Wellness Apps: Applications that help owners manage their pets’ health and diet,
    including reminders for hygiene treatments, medication schedule control and veterinary appointments.

Pet Health Industry

Discover the Pet Health Industry Exhibitor Profile

Pharmaceutical products:

  • Therapeutics: Specific medicines for the treatment of chronic and acute diseases.
  • Vaccines: Solutions for preventing infectious diseases.
  • Antiparasitics: Solutions for controlling external and internal parasites
    including endoparasiticides (such as dewormers) and ectoparasiticides (such as fleas and ticks).
  • Antimicrobial Therapies: Medicines used to treat bacterial, fungal or viral infections.
  • Biologicals: Products derived from organisms for the treatment and prevention of diseases.


    Equipment, Technologies and Innovations:

  • Veterinary Medical Equipment and Devices: Advanced technologies for treating and monitoring animal health,
    including remote monitoring devices and wearables for health and activity tracking.
  • Imaging Diagnosis and Laboratory Medicine: Rapid Tests, Equipment for Clinical Analysis of Urine and Blood,
    Biopsies and Specific Tests for various infectious diseases and genetic conditions.
  • Imaging Diagnostic Equipment: Equipment such as computed tomography, magnetic resonance imaging,
    ultrasound and radiology.
 
Attention:

Professionals working in the areas of research, development,
Production and product development, as well as Unit Heads
de Negócios Pet also participate as visitors to the event.

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