SOROCAPS LAUNCHED A LINE WITH 12 FORMULATIONS OF VITAMIN SUPPLEMENTS FOR DOGS AND CATS.

Article written by:

In the coming years, the PET line should represent 10% of the company's total revenue.

Sorocaps is a national 100% company that develops, manufactures and markets vitamin supplements in softgel capsules. It presents a portfolio with more than 200 formulations focused on health, beauty and well-being and is located in Sorocaba-SP. With a tailor-made business model based on innovation and sell-out, the company has a team of more than 360 professionals to assist in brand development and offer complete advice to its clients. This process involves everything from a specialized commercial team, an R&D team to develop exclusive formulations in projects that can be customized 100%, to assistance in choosing packaging materials, registering the chosen brand with INPI, creating the concept and visual identity, and the application of training and sell-out tools for the POS.

SOROCAPS PRESENTS A PORTFOLIO ON THE MARKET WITH MORE THAN 200 FORMULATIONS FOCUSED ON HEALTH, BEAUTY AND WELL-BEING.

In 2022, aiming to expand its business fronts, the company launched a line with 12 formulations of vitamin supplements for dogs and cats, a category that already has more than 20 customers, including industries, distributors and online retailers. The revenue expectation for 2023 is that the PET Line will represent 4% of the company's total revenue and in the next 5 years, the products will contribute 10% of the amount. In addition to innovations for the PET world, Sorocaps is also preparing to enter the Pharmaceutical segment. With 18 drug projects in development for launch over the next 3 years, the newly built plant is scheduled to begin operations in the 4th quarter of 2023.